These days, it is very common to see two or more brands associating together for business profit. This association of the two brands is referred as a brand partnership or co-branding. As the terms say, it implies the coordinated effort between brands, the organization among brands. They joined cooperate to fortify their product/services which consequently generate profit with marketing collaboration.
There are numerous reasons out there for brands to participate in co-branding; one among them is to project a better picture of product to end user. For brand partnership, you need to pick a right brand that is similar to your brand in order to avoid perplexity. If the accomplice is not very much coordinated, it may harm your current image as opposed to improving it. Henceforth, it is vital for you to pick the partner effectively and precisely as it can either boost or botch your brand image.