Author Archives: Jhonattan Benitez Ballesteros

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Benefits of brand partnership

On May 10, 2016, Posted by , In Blog,Branding, With No Comments
These days, it is very common to see two or more brands associating together for business profit. This association of the two brands is referred as a brand partnership or co-branding. As the terms say, it implies the coordinated effort between brands, the organization among brands. They joined cooperate to...

Importance of Sales Collateral

On May 10, 2016, Posted by , In Blog,Marketing, With No Comments
Marketing is one of the most important essentials towards a business’ success. Even when there is already advanced technology, marketing materials, in whatever form, will never go obsolete. Every business acknowledges that these marketing materials are must-haves. Yet, it is rather challenging to convince your potential customers through this alone....

Personal Brand

On May 10, 2016, Posted by , In Blog,Branding, With No Comments
Your personal brand is how other see and think of you because what makes you unique could make you successful. Many people see branding as something just for a business, when in reality it is more important to brand YOURSELF. People invest in an individual, because of their unique qualities and...

A Guide to Multi-Sided Markets in the Digital Era

On May 5, 2016, Posted by , In Blog,Marketing, With No Comments
From the invention of the Gutenberg printing press to the rise of the steam engine The development of new technologies and trends has been instrumental in shaping the world’s businesses opportunities. Today, the increasing sophistication of IT services – helped immeasurably by the adoption of cloud computing and explosion in data...

Digital Marketing vs Traditional Marketing

On May 5, 2016, Posted by , In Blog,GMBGI,Marketing, With No Comments
Thinking of strategies to improve a business’s appeal to the market is not an easy job. Marketers spend hours brainstorming of new techniques to increase the popularity of their brand name. The use of digital marketing has been said to be more powerful and brings better results than those of...